Google strikes at Microsoft
SAN FRANCISCO: Millions of people enjoy free Web-based software programs, but they have a drawback in that they are available to users only when they are online.
Now Google is hoping to help make many of those programs available offline as well, among them its own free Web-based applications like Docs and Spreadsheets. In doing so, Google will more openly challenge Microsoft and its office productivity tools, like Excel and Word, which are more advanced programs than Docs and Spreadsheets but cost hundreds of dollars.
That rivalry was heightened this week when Google released a set of tools to software programmers, which it calls Google Gears, that addresses what is perhaps the single most critical shortcoming of Web-based software. The tools can be used by all programmers, whether they work for Google or not, to enhance their own Web-based programs for offline use.
Google is making the technology available in an open-source model, so programmers can use it free, test its abilities and extend them as necessary to fit their needs.
“The whole idea of extending browser capabilities to offline is something that a lot of people are going to get pretty excited about,” said David Mitchell Smith, a vice president at Gartner Research.
Google introduced Gears as part of a coming-out party of sorts.
The company played host Thursday to what it called its first “developer day,” an event held around the world at which Google presented itself not as the worlds most-used search engine, or as the biggest Internet advertising company, or even as the creator of applications like Gmail, but rather as the provider of tools that others can use to build their own programs.
It is an event that underscores Googles evolution from its roots as a search engine into a company that hopes to become central to a new way of computing in which software is delivered over the Web, often free and supported by ads, rather than bought and installed on an individuals computer.
This evolution sharpens Googles rivalry with Microsoft and others that are trying to provide both new Web-based software and technology building blocks for Web programmers.
Google has been among the most enthusiastic proponents of this new computing model, and its executives say it will help usher in faster innovation because many Web applications can be created quickly by lacing together existing components created by others.
“It is a different model,” said Googles chief executive, Eric Schmidt. “The rate at which you can build applications is an order of magnitude faster because the components all fit together so quickly.”
Google hopes that other companies will use Gears to extend their own software and services. Some Microsoft rivals, including Adobe and Mozilla, which is behind the Firefox Web browser, are collaborating with Google on the technology.
But it could also help Googles rivals. If the Gears technology proves effective, scores of software programs, including Yahoo Mail and Microsofts Hotmail, which compete with Gmail, might one day be used offline. Users could read e-mail messages received during a previous online session and compose new ones to be sent during the next session.
Google said Gears was in early stages of development. “This is not a solution that is going to work with everything on Day 1,” said Smith, the Gartner vice president.
For now, Google itself has applied Gears to only one of its own programs, Reader, which is used to track blogs and news sources. But the company plans to use Gears to make other programs like Gmail, Calendar, and most notably, Docs and Spreadsheets, available offline. That would make those programs more competitive with the Office suite of programs, one of Microsofts cash cows.
Google has begun marketing a package of these productivity applications to businesses. But many analysts say these products, unlike Microsofts competing software, lack the support or functions that most businesses need.
“I dont think Google is a serious player in personal productivity applications, certainly not for businesses,” said David Card, an analyst with Jupiter Research.
This is not the first time that Google has offered tools to developers. The company, much like many of its competitors in recent years, has long opened up many of its own programs to others, in hopes that they would use them as building blocks for their own software and services.
For instance, when Google allowed others to build map-based software and services on top of its Google Maps product, an explosion of creativity ensued. Online travel and real estate companies used the maps to enhance their own Web sites or to create entirely new businesses. And even individual programmers used data from multiple sources to “mash up” new applications.









